Search Engine Optimization (SEO)

SEO- 9 Ridiculously Easy Steps to the Top 10

Sat, 22 Nov 2008 11:47:15 +0100

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Article Source: http://www.ArticleGeek.com - Free Website Content

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Seo Website Content Generator © - the Amazing Facts!

Sat, 22 Nov 2008 11:45:54 +0100

Need unlimited original text for your online marketing
activity? You should definitely consider using this advanced Seo Website Content Generator before paying someone to do that for you. If you still find yourself relying on others who produce that precious 'WebFuel' for your Site, then this situation is about to change. The following review will show you how you can easily benefit from this one-of-a-kind solution.

Short overview

So, what is the secret of this Seo Website Content Generator? - It contains an embedded sophisticated 'Research Engine'; in simple words: you provide a keyword/keywords and it'll scan the Internet for sentences that it identifies as highly relevant to what you need. The next phase is quite helpful - you get the entire collected data automatically organized and categorized into groups of sub-topics. Now that everything is ready all you have to do is to easily assemble in just few clicks completely new and original article(s) for any purpose.

What is in it for us?

By now we clearly notice how it brings several key advantages:

* No need to spend hours on stressful brainstorming.
* Focusing on specific niche(s) becomes much easier.
* Significantly reduces the time and effort spent on tedious proofreading and editing tasks.
* Enables you to prepare continuous Newsletters at almost zero effort.
* Extremely effective for those who need to maintain multiple Sites.

Conclusion

The following solution is considered highly popular due to the fact that Seo Website Content Generator requires almost no special professional knowledge or resources from the user's side in order to prepare high quality WebContent. It is advised to run it live on your computer so you can truly evaluate how it can improve the performance of your webmarketing efforts. There are plenty other benefits provided by this technology
simply because it enables to transform any internet-based business much more productive and profitable.

Article Tags: Seo Website Content

Article Source: http://www.articlesbase.com/article-marketing-articles/seo-website-content-generator--the-amazing-facts-651677.html

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SEO Myths Revealed

Sat, 22 Nov 2008 11:43:20 +0100

The Web is can be extremely unforgiving market place and with competition at a global level, the fight for a high search engine ranking gets all the more intense. Marketing for any online business eventually becomes a fight for a good placement on Google, Yahoo! or any of the top search engines. After all, most surfers begin browsing with a search engine, making search engine optimization essential for all e-businesses. The logic is simple – higher rankings translate to increased traffic with results in higher exposure and sales. SEO remains the number one priority of any online marketing strategy.

SEO techniques are tried and tested methods employed by professionals who have garnered years of experience in web development, IT and Internet-related fields. There are no free lunches in the SEO world! Most “tips and tricks” posted online have been used and abused by web designers everywhere. In addition, some SEO firms offer services that are in blatant violation to search engine polices. These forbidden practices, dubbed black hat SEO, can often result in the death knell for their clients – a ban from a major search engine. Thus SEO remains tricky business, often misunderstood by websites, but still essential for competing over the web.

The Internet remains the largest repository of information anywhere, and like every other topic, SEO has its set of hoaxes and myths.

• Resubmitting URLs: This ancient practice endorsed by novice SEO consultantsmay have helped a few years ago. It is common knowledge that most search engine’s databases are not erased every few weeks. So, a once submitted website’s ranking will not change if resubmitted a few weeks later.

• Meta Tags: Keywords remain essential, but the meta keywords tag has been ignored by major search engines for a while now. It is not uncommon to read SEO advice proclaiming meta-tags to be an essential SEO practice.

• Impact of PPC ads: Another common misconception is that pay-per-click advertising on a particular search engine has an effect on organic SEO rankings. PPC ads have no bearing whatsoever on the placement of a website on the SERP.

• Linking: This practice falls into a very grey area, considered by many to be black hat. Link farms have long been blacklisted by Google, but many a naïve developer falls for the old tip that says “linking with any kind of website is essential”.

These are but a few of the many SEO myths that still persist across the Web. Only an experienced SEO company can properly handle your website’s SEO ranking. Choose an SEO firm that understands well the implications of its practices, and will neither jeopardize your company’s search engine placement nor risk its integrity with black hat tricks.

Source: http://www.ArticlePros.com/author.php?Mike Smith

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SEO Services, What To Look For

Sat, 22 Nov 2008 11:37:44 +0100

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client's website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indication of the effectiveness of a company's operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It's important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

Article Source: http://www.ArticleGeek.com - Free Website Content

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